Frankie Vegas is an Indigenous (Yaqui/Shoshone) and Italian creative, born and raised in Los Angeles, CA.

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As the daughter of legendary Redbone frontman Pat Vegas, her introduction to the entertainment world began early. Immersed in music, fashion, writing, and the arts from a young age, Frankie launched her career as a model, working with top streetwear and couture fashion brands. She later competed in the Miss California USA 2012 Pageant under the title Miss LA Native, representing her roots with pride.

 

Driven by a deep interest in personal transformation and the mind-body connection, she studied at the Hypnosis Motivation Institute (HMI)—the first nationally accredited school of hypnotherapy, often referred to as “The Harvard of Hypnotherapy.” She graduated as a Certified Clinical Hypnotherapist, a foundation that would later fuel her path in wellness and holistic living.

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Her career evolved into Social Media Marketing and Artist Development, where she collaborated with industry legends including Divine Diggs and The RZA of Wu-Tang Clan and Wu Music Group. During her time at the label, she garnered media attention from major publications like HipHopDX. 

 

She has won an Editors Choice Award, written multiple forewords for Published works, as well as featured as a character in the internationally published graphic novel Redbone: The True Story of a Native American Rock Group (IDW Publishing), chronicling her father’s profound musical legacy.

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Frankie is the founder of multiple ventures: Seven Suns Entertainment, an entertainment company focused on music, film, and television development; and Who’s Frankie, a luxury wellness brand celebrated by celebrities, influencers, and entrepreneurs alike. The brand was recognized as a finalist in the Sports Illustrated Swimsuit “Best Of” Awards and has been featured in Glamour Magazine, Sheen Magazine, Entertainment Tonight, Thrive Global, Medium, and more.

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Currently represented by Bella Agency LA, Frankie has also made her mark through brand activations, livestreams, and hosting gigs for top-tier names including Jason Wu, Formless Beauty, La Croix, SKIMS, Pretty Little Thing, Shoe Dazzle, and Kanopy. Most recently, she can be seen on the new MTV reality series The West Coast Hustle, now streaming on Prime Video.