Who’s Frankie is a Luxury Wellness brand founded by Indigenous-Italian entrepreneur Frankie Vegas.

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Rooted in the intention of cultivating energetic healing at the soul level, every product offered is thoughtfully curated by our founder to support optimal well-being—infused with purpose, handcrafted with organic ingredients, and energetically charged to align with your highest self. Our offerings are ethically and sustainably sourced, honoring and supporting the communities from which they originate.

 

More than a wellness brand, Who’s Frankie is a movement—reminding us of the truth beneath the surface: we are all souls, we are all the same. Celebrated by celebrities, influencers, entrepreneurs, and wellness enthusiasts for both its mission and its results, Who’s Frankie has been featured in top publications including Glamour Magazine, Sheen Magazine, Thrive Global, Entertainment Tonight, Hype Magazine, Medium, and more.

 

In 2023, Who's Frankie was honored as a finalist in the Sports Illustrated Swimsuit “Best of” Awards.

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Visit whosfrankie.com to learn more and experience a whole new version of Luxury Wellness.